by Betty P Davis

Is the way you market your tanning salon effective? You need to offer more than just your address and phone number in the newspaper. Creative advertising can really help you to get the most out of your advertising dollars. You will need to go beyond letting people know you have a tanning salon. Let them know what your business features and why they should be coming in.

What is it that you have to offer above and beyond the competition? These are the things that are going to get customers to come in. A common mistake is to be too broad in your advertising. For example you may say you are a full service tanning salon. What exactly does that mean? For the customers, it could be mean many different things.

You are likely very proud of your tanning salon so make sure that is reflected in your advertising. Tell them what you have as far as how many tanning areas and what types they are. Let them know you offer a full line of quality tanning products that they can offer. Also let them know that you offer eye protection and very clean tanning areas. All of these things are great angles for marketing your tanning salon.

It is important that your tanning salon offers them the convenience that they are looking for. One way you can do this is by offering extended hours during the busy times of the year. Not everyone can get into a tanning salon between the hours of 8 am and 5 pm. You will be losing a great deal of customers if you don’t open your doors sooner and stay open later than that.

You will definitely find that there are customers who enjoy tanning before they go in to work each morning. Some of them many work all night so they stop in to tan before they go home to sleep. Others want to be able to come in on their lunch hour or right after work. It is a great way to transition from work mode to family mode. Market these hours so that they will know you are looking out for their needs.

Personalized service is something that customers really enjoy. It doesn’t matter what type of service they are seeking. You have an advantage over the competition when it comes to those who have already been to your tanning salon before. Send them a newsletter or a postcard. It can be a great way to advertise without seeming so.

This type of marketing needs to be more personal though. In fact, you should start it by telling them how much you appreciate them being a customer. Let them know you would really like it if they start coming in again to tan. As an added incentive you can offer them a discount for a limited period of time. Keep in mind they have other advertisements they are exposed to for tanning so give them a push to come your direction.

It is in your best interest to come up with original marketing ploys to encourage customers to tan at your business. You want to stay very busy so you can generate as much profit as possible. You will need the additional income to get your through the slower parts of the year in the tanning salon business. Don’t just sit back and wait for customers to come your way, go out there and encourage them to see what you have to offer.

About the Author:
Betty P Davis writes about the ins and outs of the tanning business. You can avoid the rookie mistakes many new operators make when they open up a tanning salon

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