Wise Marketing, Learning the Hard Way
Not long ago I joined a new Affiliate Marketing program. I wanted to add a little to my bottom line and found a program I knew would do it for me. While I’m not new to marketing I am new to this kind of program. Thinking I knew it all I didn’t pay attention to the program details.
There are hundreds of marketing and advertising companies on the net that have no real value. They may make a promise and do exactly what they claim but the results are often none for the marketing newbie. It sounds exciting and promising to a newbie when they see an ad that tells them they can blast their promo page to millions of sites for a one time low price. Unfortunately the outcome is nearly non existent.
Some other programs that are available for newbies are mentoring programs. Some claim to make the new person rich earning thousands a month in short period of time while others are good solid programs. I hope that most newbies to marketing understand or will come to understand quickly that there is no such thing as a get rich scheme that works. Can mentoring programs work for a new person, of course they can. They can work if you have a very tight Niche market and if you have the time and money and the willingness to work the suggested programs.
For me these were not real helpful and for most Network/Affiliate marketers they are not worth it. Neither of those are Niche markets and they definitely are not tight. So it ended up being more wasted money I didn’t need to spend.
Having to learn most things the hard way I’ve been religiously sorting through hundreds of emails and clicking the delete button like it was a religion. Because I’ve searched out so many new marketing companies and spent a few dollars with some they all send a relentless amount of emails.
As a know it all it can be hard to learn new tricks, often to my own demise. Such is the case this time. I diligently searched for new ways to market my new program while I completely over looked the program itself. This new program had a terrific money making business plan. What I didn’t see until I decided to read their material is they also had a terrific marketing plan. It’s kind of like taking time to “stop to see the Roses” or “seeing the forest through the trees”. I was blinded by my quest and the over whelming number of emails it produced.
I have looked at many marketing programs over the years and almost all of them have a marketing strategy in place. I’ll admit that some of them are very weak and won’t really produce like most want but they are there anyway.
Having looked at many online opportunities and promotional companies I known there are many companies that will simply sell the new person a bill of goods and products that simply will not work. The online marketing industry is huge and a large percentage of it is aimed at the inexperienced newbie knowing very well their thirst for success will cause them to buy into their program no matter if it holds real value or not. Unfortunately there are far to many new people who are just starting out with a home based business that fall for the traps and spend money on things that will not work.
My suggestion for those who want a home based business that is profitable is to go through the program you are affiliated with from front to back and top to bottom. Learn what they offer in marketing programs and apply what they teach. The chances are pretty good if your involved with a successful company that their strategies have worked for others and will work for you as well.
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