by Chris Gatenby

There is something to be said for the long track record and solid reputation with consumers that old-line companies often have. Many home business seekers focus on the start-up companies hoping for explosive growth. But there can be trade-offs in that new companies may not execute their plans well and can alienate customers if fast growth causes customer service problems.

In 1946 Earl Silas Tupper developed his now famous line of airtight preparation, serving and storage items for the kitchen and home. In many countries these products come with a lifetime guarantee. Of all of the hundreds, perhaps thousands of direct marketing business opportunities, Tupperware Products Company provides a solid, reliable track record, in a simple, affordable home based business.

Mr. Tupper was one of the first direct marketers. The products are sold through independent distributors on a variation of the party plan where the hostess and consultant make money. Tupperware is marketed around the world in more than one hundred countries. The company has a long record of success using this distribution model using a variation of the party plan.

Providing flexibility and freedom are important elements of the business philosophy. Consultants can choose one of several marketing approaches. Starting with the first level, Membership Only, participants purchase at discount prices. Book Order Specialists take orders or offer catalog parties to customers, friends and family. Fund Raiser Specialists offer the line as a fundraiser to churches, schools and organizations. Internet Specialists open Internet websites. Demonstration Specialists hold in-home parties and do some of all the previous types of sales. The Royalty Program is available for those who are interested in recruiting additional consultants.

You may purchase a full-size Executive Business Kit, for $129.99 which includes everything you need to launch your own home-based parties, or their Quick Start Business Kit, which costs a little less but includes products, business supplies and support materials to get your started.

The rewards of selling Tupperware come in the form of commissions up to 35% on your sales, royalties on new reps that you personally recruit and various incentives you can earn such as free products, trips, jewelry and even autos. The company provides free training and support for its reps, including one on one coaching and conference calls.

Direct marketing experts say to look at the reliability and reputation of the company you are considering. This company allows you to take charge of your life and your potential earnings-they want you to achieve the success you are looking for.

We have a whole kitchen cabinet full of Tupperware which makes me wonder how many repeat sales you can make with the product. Perhaps one could promote a consumable product at the same time. My best idea would be Xocai Healthy Chocolate. It is something that everyone likes and the Xocai product is a health food so you can eat it without guilt.

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