by Lucas Heijn

The internet is a mall with millions if not hundreds of millions of shoppers looking to buy. Your job as an internet marketer is to get a slice of the action.

So the big question is; how difficult and expensive is it to set up your web site with a payment processor?

It’s fairly simple really, and very affordable. The first time you do it you may sweat a little as everything you do for the first time is not easy, but you will soon learn. It is also most affordable for most people. So what do you need to do?

So how do you go about it?

First you need to get yourself a good web host. Not a free one. Why not free? A free host makes you look unprofessional. They have their own advertising on your site. You need to be able to have your own advertising or no advertising so that you focus your customers on your product.

You will also need a payment processor, one that doesn’t cost the earth. Free preferably

One other thing you will need if you don’t have it already is software for creating your web pages. There are some very good free programs available on the internet.

With regard to your web hosting provider, here are some things you will need to look for:

Can you run a number of domains on the one account? The more the better. How many subdomains can you have? Over time you will want to promote more products. Each of these products would need a new domain or subdomain.

Does the hosting account let you run CGI scripts? How many databases are you permitted to run? How much disk space are you allotted? These are just a few of the questions you will need to ask in choosing a host.

You also need a payment processor. There are hundreds of these. I am just going to look at three of them. They are all budget and very affordable. One is totally free to set up.

PayPal is the first of these. You can join PayPal for free and begin receiving payments. Their income comes from the small percentage they take when the sale is made. Their payment system uses email to pay to. It is wise to set up an email account just for payments. Your hosting account should allow you a number of email addresses.

2Checkout.com is another payment processor. They charge a one off fee of $50 to set up your account and then a small percentage of each sale. This processor also is used by many internet marketers.

The last on this list is ClickBank. ClickBank is free to join. It has a huge list of affiliate products that you could choose to promote. If you wish to become a vendor, selling your products using ClickBank you will need to pay a setup fee. This is about $50.00. ClickBank also charges a small percentage for each sale that is made through them.

On the sites of both PayPal and 2Checkout.com you can set up your products and their sites will generate code you can place in your sales pages where you want the buttons to appear. Or link to an existing button. ClickBank will generate a URL you can link to a button on your site. This is the easiest method of the three.

As you can see, setting up your own e commerce web site is not real difficult and is very affordable.

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