by Trisha Frauenhofer

Starting a venue for sales on the internet can be a daunting experience if you’re just looking at technical requirements. You need a server, a certificate, a merchant services vendor, tested and trusted securityand on top of that, you need something to sell! Putting all the pieces together can be a lot of work.

There are two my internet business sales options we’re going to review – eBay (which you’ve probably heard of) and Etsy. Both give a venue for you to sell to qualified buyers, and both have their ins and outs, including ways to automate product loading. Understand that we’re not endorsing either of them – just providing a conduit of information for you to make an informed decision from.

EBay offers options to having your own store or just your own auction site. You can personalize it however you want. You decide the price, shipping price, descriptions, and pictures. It is relatively simple to figure out and there is already a customer base. People from all over the globe recognize and use eBay. If you are going to venture here, avoid the places that will help you sell your things on eBay. They charge up to 30% of the purchase price. Doing this also will not help you reach your goal of launching your own webpage.

eBay offers several options, including having your own eCommerce store, or even a custom auction site. You can personalize it to suit your own business, and there’s a lot of flexibility in setting the sale price, descriptions and pictures, even shipping options. eBay’s primary strength is the user community; everything on eBay has been tested repeatedly, and there’s extensive documentation that’s very good to work from. Do avoid any service that offers to “list things for you” on eBay. It’s easy enough to figure out how to do it on your own.

Once you figure out what you want to buy, make sure it is selling and check out the competition. You can research similar products that are on eBay and read the customer reviews. These customer reviews are also another advantage to using eBay as a precursor to your own webpage. You can later state your rating and quote some customer reviews that you received from eBay.

So, now that you’ve picked a sales venue, what next? First, save any item descriptions for things you’ll regularly have in stock in a text file or word processing file. It allows you to cut and paste whenever a new item shows up. Next is to figure out what you’re going to sell – the most common choice is to buy items at wholesale (or as remaindered goods) and sell lots on eBay. You’ll need to do some research to find a supplier (and a good price) and to research what your sales niche is.

Deciding what to sell is the next step – you’ll want something that’s distinctive, and that you can get at a reasonable price, and can sell for a reasonable markup. Again, Amazon and eBay are good places to do the research. Any time you think of something you might sell, do a search for it on eBay or Amazon and see how many other people are selling it. Also look at how they’re selling it; the mistakes of your competition are how you propel yourself in this business.

Finally, keep your options open. Never ever sign an exclusive deal, and always be on the lookout for new products you can sell; not all products have to be made of atoms, Informational products are also a natural product for the Internet, and may be the product type that catapults you into doing your own web shop.

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