by Trisha Frauenhofer

Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, “A picture is worth a thousand words,” is right!

Remembering the written and spoken words is a difficult task unless they accompany some emotion invoking pictures. Most people will remember visualizations in their minds first.

Emotions can play a major role in our day to day decision making. All marketers need to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Your marketing must spur some emotion to get the best results.

I want you to think of a word such as anger. In what way does this look to you. Was there a picture or just some facts. You probably saw an image. According to scientists, decision making cannot happen without an emotional response. This response comes from the limbic system. Without the emotion, the conscious mind is unable to make a decision.

Buyers need to access emotions to shape their behavior. You need emotion to generate consistent traffic. People want to be moved into action. A good marketing approach is to find out how people relate to your product and experiences. These experiences spark certain emotions which drives their behavior.

Commercials that are full of dancing people and party lights, actually will tie up the product their selling to your emotional response of having fun. There are very few words but lots of emotion.

Uncovering the common emotional responses, gives you insight on what you must say and do to succeed with internet marketing. Think about what your customer’s might feel about your product.

About the Author:
Trisha Frauenhofer is an online marketing expert who enjoys sharing her most effective online tricks including the Online Traffic Formula

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