Where The Money Is Online And How To Get It
Succeeding on the Internet comes down to understanding the basics. You need to pick a good market. You need to find out what they are willing to buy. And you need to use a proven marketing system.
List building is the next step in the process.
You may have heard that the money is in the list. Absolutely true. The problem is less than 10% of Internet marketers know how to build their list. So let’s discuss this all important topic.
The majority of your success on the Internet is due to generating traffic and getting those people to join your list. It’s rather easy to do this. Here’s how…
STEP ONE: Adopt the mindset that list building is the focal point of your business. In other words, put all your effort into getting people to opt in to your list. Everything you do should have this single end in mind.
Next, create a “hook” that compels people to join your list. The hook is usually some valuable information product you give away for free. You put up a simple web page promoting that freebie. To get it people have to give you their email address. Fair exchange if you ask me.
Finally, start marketing the opt in page. A number of website marketing methods exist. They all have their good points and bad points. Below are the ones I like.
I like driving taffic to my web pages using ezines, articles and joint ventures.
Okay. So let’s tackle article marketing. What you do is write up a simple article that is several hundred words long. No more than about 700 words. Include a resource box with a link to your website. People who click on that link will be taken to your lead capture site.
It’s a good idea to get a couple of articles out each week. Use article submission services to submit the articles for you. Doing it yourself takes forever.
Ezine advertising is powerful. In any market a number of ezines (or electronic newsletters) exist. The publishers of these ezines will accept both articles and ads. The ads are either classified or solo emails. Solo emails work better.
Keep in mind, the name of the game is to drive traffic to your lead capture page. So your ezine ad is nothing more than and ad for your lead capture page and the free offer you have there.
The idea behind joint ventures is to leverage someone else’s list. This has to be done in a mutually beneficial way. They promote your lead capture page and free offer and you promote theirs.
Joint ventures work when there is reciprocation. In most cases, you can’t expect a joint venture partner to promote your free offer if you can’t promote something for them in return.
Don’t allow yourself to get sidetracked. On a daily basis, focus your efforts on growing your list. Take some action daily to get people to join your list.
Next time I’ll go over some of the basics of monetizing the list.
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