by Elance

Well known to you are the useful pay-per-click admin tools of Wordtracker and Overture along with AdWord Accelerator. These tool help evaluate and set up keywords, bidprices and find the top performing ads. Lets look at some others that have attributes that make them singular and a valuable asset. There are two: Keywords Analyzer (www.KeywordsAnalyzer.com) and Adword Analyzer (http://www.adwordanalyzer.com/).

If I were to look in your toolbox out in your garage, most likely I would find both a flat head and a Philips head screwdriver. This is like your keyword tools. The same way you need more than one kind of screwdriver you need more than one keyword tool. Individually they have their strong points but together they represent an entire set of tools, not just two screwdrivers.

There is no end to learning though. Whether your keyword list is long or short, the first one will most likely be missing something. A major search engine company once reported that out of total searches 20 percent were wholly unique. People search for all kinds of things and use an unlimited variety of words. Therefore here are some out-of-the-ordinary notions for you to consider:

Be sure to have plenty of synonyms and relevant subjects in your hoard of keywords to be certain that you are connecting with those who are looking for what you have.

You can try bidding on brand names, though you’ll have to work through the copyright issues yourself. Google has had a score of its own legal headaches as a result of allowing AdWords users to bid on trademarked names. Nevertheless, names of companies, magazines, associations, famous people, and famous places may all relate to your product. For example, for “billiards” you might bid on the name of famous pool player Jeremy Jones. For drums you might bid on “Buddy Rich.”

News Flash! Take advantage of misspelled keywords. Many advertisers don’t bid on them so the bid price is lower and the CTR is often higher. On a Lord of the Rings promo, the incorrect spelling of “Tolkien” was double the CTR of the correct spelling.

LexFN.com is a web site that is very useful and interesting for PPC management. It’s an elaborate thesaurus that uses web technology to find scores of synonyms and related concepts. This can be a very fun site to play with! If you just bid on the obvious generic version of a keyword like WalMart and you don’t bother with other variations like Wal-Mart and Wal Mart, Google’s “expanded phrase matching” feature will attempt to match this for you, and usually succeed. However, those clicks will almost always cost you more money than bidding on the exact keyword. It’s better to bid on the exact variations, the same way people type them in.

About the Author:
Need to optimize or “fix” your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc management companies, he’s the man!

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