Can you see the future of Marketing? – Basic and to the Point.
One of the top business, sales, and marketing experts on earth is Mr. Dan Kennedy. Dan has won international recognition as a “millionaire-maker,” helping people in dozens of different businesses turn their ideas into fortunes.
Entrepreneur Magazine says that Dan Kennedy has “at least 101 moneymaking ideas for any business owner.” ‘Millionaire-Maker’ Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 62 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems.
Kennedy works with small businesses and huge corporations. A small operation littered with debt and failed advertising will turn to Dan’s instruction. Less than two years later, the business has zero debt and a home-based mail-order business generating over $200,000 a month with insanely high profit margins.
Or, there’s the now-giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercials. Guthy-Renker is a 200-million dollar+ a year business now, and Dan’s been a key member of their brain trust since their very first infomercial (Think And Grow Rich). Or there’s U.S. Gold, a company that has twice increased its sales by millions with Dan Kennedy provided marketing breakthroughs. And the list goes on and on and on.
Dan taught me the principle of total customer value. Basically, Dan stressed that it easier and faster and ultimately more profitable to focus on developing the existing relationships with current customers.
We turned our whole business around by focusing greater attention and energy to providing excellent customer service. One of the skills that goes with this focus is handling customer complaints. Learning how to handle customer difficulties in a way that grows the customer’s loyalty rather than fractures it.
It is no surprise that customers can complain about any number of things. It could be the product, prices, or your service. Also, even when all those things are excellent, some customers just find things to gripe about. Whatever happens, avoid the temptation to simply ignore them. Instead own up to the problem and calm the situation by:
Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it’s best that you don’t treat it that way. Keep your composure and remain cool.
Beginning your phrase with, “Let me see if I understand you completely.” Then restate the complaint of the customer. This accomplishes two things. First, it gives the customer pause and a moment to calm down. Second, it shows that you are listening and taking their concerns seriously.
Finding at least one thing in their complaint that you can agree with. Regardless of how unfounded their complaint is in your mind, you should pick out one major point that you can agree with. Then, build your rebuttal on that point. For instance: “Well, Mr. Harris, I can certainly understand you being upset about delivery being late. I will personally make sure that it doesn’t happen again. Now, about your other concerns…” This lets them know that you are not defensive about the situation, and you would rather help solve their problem than make excuses.
Solving the customer’s problem. The client picks a fight, not to fight, but to be heard and make you understand that there is a problem. It’s your role to play along and stay locked in on solving the problem. These situations handled correctly are when true customer loyalty is build. Success here adds to your total customer value and your profits.
In my mind the right instruction saved my business. I learned about total customer value and how refocusing on that alone can make things fun and profitable, where before it looked dreary and hopeless. Dan Kennedy’s Magnetic Marketing is the centerpiece of his teachings.
Dan backs up Magnetic Marketing with a full year’s money back guarantee. Anytime you want to send it back, there will be no hassles, just a full refund. I think that many times, the student really has to be ready for the right teacher appears. With a new business, with limited money to lose, missteps or wrong trails can destroy you before you even start. If you are already going, but just haven’t solved the riddle of how to market for big money profits, you might be ready for Dan Kennedy and the magic of Magnetic Marketing. It could make all the difference and you have nothing at all to lose.
My advice would be to copy those that have had success. Take the trail blazed by the millionaire business man.
Related posts
Tagged with: internet marketing • st
Leave a Reply