Email Marketing – The Rule of List

Email marketing can actually be considered a science, with predictable results following standardized actions. With a large enough sample, if you mail one type of offer, you will get a predictable response that will vary from the predictable response to another offer.

Email marketing, like any form of direct response marketing, is driven by the rule of List, Offer, and Presentation (LOP). Essentially what this rule governs is the success factors in email marketing communications — where “success” is a measure of how much response there is to your email advertisement or promotion. The LOP rule suggests that selecting the right “list” (i.e. your audience) contributes 50% of the success of any given email marketing campaign, and 40% comes from having the right “offer”. The remaining 10% comes from the “presentation” or the creative component of the email that carries your offer to the email list.

The best email list building strategy for any website is to collect the required information about the visitors of your website. You can use squeeze pages for this purpose. Even those businesses which also have a physical storefront can benefit by collecting information from their visitors. This may take some time, but the lists created in this manner are the most authentic and dependable ones.

Opt in email list marketing begins by purchasing an autoresponder service. I particularly like aweber, in fact, that is the only one I can recommend. You have to have a professional autoresponder service if you are going to do this in a professional fashion and not be banned by the various email services.

If you want opt build a list of 1000 email addresses, one way of doing it is to use a squeeze page. These pages are used on the web site to get some information from the internet surfers. They need to fill in a form, and give you your email address. People may be interested in giving out their email address but on the other hands, there may be some people who will not like to opt in for any such list. As a result the process of list building will take some time. It may take some time, but the list you will build in this way will be surely impressive.

Tagged with: Internet Marketing