by Stu McLaren

Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I’m going to answer two of the questions I had about teleseminars, hoping to help you with your business success.

First question:

When conducting a teleseminar I usually sell products like a book, but I am interested in selling a new program I am working on. Do you think you can sell anything on a teleseminar?

When it comes to product creation, one of the things that I like to do is look to leverage one product into the next as much as possible. Now, in certain situations, I would encourage you to think about back-end products because after somebody has gone through a program, they are obviously going to have questions, come to certain conclusions, etc. So that leads itself very nicely into a situation where you can sell back-end products and so that is one of the things that I would encourage you to do, think about that because you want to roll the momentum from one product right into the next.

As far as selling a product, training, assessment, eBook, whatever on a teleseminar, I think you can sell just about anything on a teleseminars. It is just a matter of positioning it correctly and establishing the value throughout the call, so if you want to sell the assessment then great, position that accordingly right from the get-go.

Thinking about what other back-end products you could create though would be my big piece of advice for you to think about. If your product initially gets them to really dive deep into a certain method or strategy, they will have questions on how to optimize that strategy later, which I think leads itself nicely into any type of back-end offer.

Second question:

If I am interviewing an expert for a teleseminar, whose photo and voice should I use to promote the call, the host or the expert?

Here are a couple of suggestions. Firstly, if you could create a picture that had both yourself and the expert in it, that would work best if you only had room to put one picture. Using both photos in the Ask Campaign, registration page and web cast page would be the best situation, but if you can only use one picture try combining them into one photo.

If you were limited to one picture, the second suggestion would be to use the host’s and the reason being is you are the one who is going to bridge the gap and introduce the guest and so forth. You could build some anticipation for your guest and so forth with your audio, unless your guest is someone who is very famous.

If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com

About the Author:
For all the answers to your online marketing questions check out Instant Business Answers. If you want live and recorded, audio, visual and written responses, you are bound to find the small business support you are looking for!

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