by Stu McLaren

One great reason for you to create an eBook is that you can use it to cross-promote it as a free bonus with other people’s products or services.

I know some of you are thinking, ‘What?’ That’s exactly what I mean. I’m saying approach maybe your competitors who are out selling competitive products to you and say, “Hey, would you be interested in adding to your current package?”

You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers.

What’s the incentive for you? It enables you to cross-promote your products or services.

Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?

Now, you don’t want to make your eBook one big sales pitch for one of your products or it is unlikely that your competition will bundle it with their own package and people won’t take you seriously.

One of the strategies that I teach people when we go through the mechanics of actually creating your very first eBook, is I talk about how to integrate cross promotion within your eBook so it doesn’t come off like a sales pitch, yet you still get the benefit of informing people of your other products or services. So I want you to constantly think on that road, too.

Your primary focus should always be providing quality information. This is a sales tactic by itself because when people learn from you, they will learn to trust and like you as well. Throwing in a few links and information about your products doesn’t hurt either!

You need to be constantly thinking, “How could you use the eBook to cross promote your products or services, but yet by giving away to your competitors or businesses that market themselves to the same particular target market, so that they could add value to their customers, yet you still get a kickback by providing people information about what you do, therefore generating leads”.

When you are creating your eBook, really try to brainstorm other methods on how you can use it. This one strategy of cross-promotion is just one of many.

Ideas will come to you when you explore the possibilities of creativity!

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