by Rob Metras

We should start by defining article marketing. Wikipedia defines Article Marketing as “a type of advertising in which businesses write short articles related to their respective industry.” These articles are published across the Internet. They will also contain contact and reference information about the author. When distributed freely, a well-written article with good information will draw new customers and augment the authoras standing in the marketplace.

Bloggers, Corporations, Individuals, Web Shops, and many others participate in Article Marketing. In order to really go in depth on who does Article Marketing then the answer would be the smart entrepreneur. The smart business person understands that you must get your name or product out there to as many people in the demographic (Or outside) as possible.

We can take a closer look at yahoo.com. Yahoo is prime example of article marketing. There are articles to read about products or news clips. When you click the link there are advertising balloons and if you even look closer, the actual article is an advertisement. There is always something to sell.

Companies that sell time shares and rent vacation properties are also great examples of Article Marketers. On the web they advertise their properties by posting to a lot of article web sites, blogs and message boards which link back to their web site.

Over the last couple of years bloggers have proven to be the latest rage. For instance, they have taken the World of Warcraft game to amazing levels of popularity. The game is continually being played and it is a developing world by itself. The game boasts a huge, loyal fan base, many with web sites of their own. The games popularity continues to grow due to that fact.

The genius of this is that Blizzard who produces the game gets free advertisement, links to their sight and self promotion from dedicated fans who blog about the game. Think about, instead of spending money on marketing everything themselves, they have their dedicated fan base do it for free. This is an ultimate example of successful Article Marketing.

Dell is another good example of a corporation who benefits from Article Marketing. Articles talking about Dell computers and hyperlinks to Dellas newest deals can be found all over the Internet. Each and every article represents a great piece of marketing.

In closing, remember the intelligent business person in the one who does Article Marketing. They are the ones who realize that advertising is extremely important and article marketing is extremely effective. A good article marketing campaign will result in a massive increase in sales.

About the Author:
I would like to know what questions you have about article marketing. I invite you to visit Article Marketing Drives Results . Ask me your question and I’ll answer by email. You will also get a link for a free audio interview on Article Secrets.

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