by Matthew Loop, DC

I have trouble believing that it’s been a whole 3 years since I brought the power of Web 2.0 marketing and social media to the chiropractic profession. After humbly beginning to market on sites like YouTube, and Facebook, my success has grown to countless social media outlets all over the internet. The growth of the Web 2.0 boom could almost be labeled as faster than an online virus expanding for 3 solid years. The internet and communications are continuing to change with every passing second, and this expansion has the ability to expand your chiropractic practice with equal force and intensity. Not only that; the potential for earning multiple forms of income, simultaneously, is amazing.

There was once a time when chiropractors paid ungodly amounts of money on marketing and advertising. Actually, chiropractors are still doing that. But the difference is that those tactics do not work in this age. In fact, they’re a huge waste of money and chiropractors are suffering because of it. When you step into the present and embrace the methods that are working today, you’re giving your practice a chance to survive and even thrive in these difficult times.

I know the economy of this nation is bleak, but my part of the economy is actually succeeding, and there is a short list of other chiropractors that are finding tremendous success and countless new patients during this time. How are they doing it? They’ve tapped into the goldmine of Web 2.0 and social media marketing. So, do you want to strike gold, or be left out in the cold?

Below is a quick-list of a few sites that I readily frequent (and I highly recommend you do as well) in my Web 2.0 marketing endeavors for my chiropractic practice and the other streams of revenue that continue to flow. Begin at YouTube.com, Digg.com, Squidoo.com, EzineArticles.com, StumbleUpon.com, Facebook.com, Twitter.com, Myspace.com, Free-Press-Release.com, WordPress.com, Photobucket.com, Furl.com, and eHow.com.

There are actually more than a few hundred sites that can provide this same powerful marketing magic, but for the sake of time, here were just a few. When you’re starting this new marketing strategy, it’s vitally important to have a clear plan of implementation and an exceptional knowledge of what you’re getting into. But, as a practicing chiropractor, you don’t need to do this yourself. That’s not your job and expertise! You can outsource this task to someone with knowledge and experience to do it for you.

Even the straightforward and leveraged-based strategies that I use can be easily taught to any CA or marketing director. When you have an open mind and are teachable, you too can learn these practices that have enormous potential for success.

There are even ways to monetize your existing chiropractic practice online with Web 2.0 social media. I can’t even begin to tell you how great it feels to wake-up in the morning with consistently more money in my bank account without doing any work. Sometimes I think that I’m dreaming but this is a reality, not just for myself, but for many other chiropractors that are hitting it hard with social media.

Establishing other systems of passive income along with your current practice will make you recession-proof. Bigger thinking is required in times like these and those that are constantly scouting innovative methods for attracting new patients will thrive and prosper.

Concentrate on providing a large amount of value to your existing and potential patients on the web. This medium allows you to put yourself in front of a local and global audience eager to hear what you have to say. Don’t fret, you are an expert in your own right. Trust me, you have plenty to talk about even though you might not see it yet. You could take a specific aspect of your chiropractic practice (nutrition, personal injury, back-pain, etc…) and develop a YouTube video channel around it with a series of weekly videos, as an example.

The sky’s the limit, so be one of the innovators that are using Web 2.0 in a new and constructive way to create business and lasting relationships with new patients. While you’re at it, create other streams of income that ensure the continued health and growth of your practice.

About the Author:
Looking to use social media to easily get boatloads of new patients every month? These secret Chiropractic Marketing strategies are proven to dominate the competition. The ultimate social media / SEO video boot camp can be found at http://dcincome.com

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