Building a Massive Web Presence by Writing Articles

There are many reasons why people write articles and get them posted on the Internet. Some just enjoy sharing information with others, but there are those, like myself, who are interested in using their articles as a vehicle to generate leads for their business. The question to ask ourselves is whether it is worth all the trouble. I can assure you, that after you have read this particular article, you will be running to your PC to start your writing career!

Some authors write about a large variety of subjects. For this very reason, they do not use their own name for all their articles. Readers would tend to doubt their expertise in so many subjects. So, this is one of the first decisions you have to make. Will you use your own name in all your articles, in some of them or perhaps in none of them. If at times, you are writing articles on subjects that have absolutely nothing to do with your business, then in those instances you might want to write under an assumed name.

If we are motivated to create a presence for ourselves on the internet, then we would want to use our personal name to brand ourselves. Also, we would want to write our articles in such a way that we could easily transition with a link back to our website.

Articles that are written for the Internet should be approximately 400 – 600 words in length. That translates into about eight paragraphs, with each containing approximately three short sentences. It is recommended that you write a few short articles instead of one long one.

It is quite amazing how your presence on the Internet can increase significantly in a very short period of time, through article writing. My first article was published at the end of December, 2008. That is only three weeks ago. Up until that time I had zero presence on the Web. If I searched my name, I would get no hits at all. Now, just those three short weeks later, when I Google my name in quotes “Jan Shimano” I am coming up with 2760 hits and each one relates to me personally. As an experiment, why don’t you go ahead and Google my name and see how much it has increased as it usually goes up every day.

So I am sure you are waiting for me to tell you how I managed to accomplish this. Well, here’s the story. I submitted all my articles to EzineArticles, which is the largest article directory and I highly recommend that this is the first place you submit to. The Google search engine just loves EzineArticles and rewards you with a high rating. If your article is accepted by EzineArticles, then you will have no trouble getting accepted at the other directories.

But here’s the thing….just getting accepted at EzineArticles is not going to get you all those hits. There is a second step that is crucial to your success and that is to forward to a multiple submission company. The one I use and recommend is Unique Article Wizard (UAW). You have to enter three versions of your article on their site and you also do variations of your Resource Box. UAW then configures all the different paragraphs and resource boxes to come up with literally hundreds and hundreds of unique articles. This is very important, because the search engines do not like duplicate content. If you tried to submit the exact same article to all the different sites Google would ‘punish’ you. UAW could send your article out to thousands of sites.

There is no cost to getting started with Ezine Articles. However, there is a $70.35 a month cost for UAW. If you are only planning on writing an article now and again, then obviously it would not be worth your while to join them. However, if you are serious about creating a huge presence on the Internet and generating free leads through your articles, then this is definitely a great way to go.

You do not have to be a professional writer to get your articles published on the Internet. If you can sit down and write a letter to a friend or loved one, then you can sit down and write a short eight paragraph article. Remember, this is not an assignment from your old English teacher from years past. She is not looking over your shoulder checking your grammar. Your reader is looking at your article because you are providing him with valuable information. He is not there to critique you. So, please, make up your mind right now that you are going to give this an honest effort. Once you have that first article accepted and published, my guess is that there will be no stopping you!!

Tagged with: Internet Marketing