by Art Barron

Most top marketing entrepreneurs have their rags-to-riches stories: from waiting tables to millionaire by the age of 28 from living on the streets to owning multiple homes.

But you should wait and listen to the “down and dirty side” of these stories, before you become so inspired by them. This way, you’ll be able to know just how much these people really sacrificed and endured to get their fortunes.

Take into consideration Mike Michalowicz’s approach and try asking yourself this, “A ‘Toilet Paper Entrepreneur’, is that me?”

Real entrepreneurialism, as Mike puts it is like this bathroom experience: You are doing your “business”, and when it’s done, you suddenly find out that there are only 3 sheets of toilet paper left! Out of necessity, you are then forced to be creative and inventive to be able to leave the bathroom smelling fresh.

He adds that successful and serious entrepreneurs are not those who sit around and wait for someone to hand them a “roll of toilet paper”.

They take action, dig around in the nearby garbage, check out whatever is handy within arm’s reach, use the empty cardboard roll if necessary, call it goodand move on!

Moreover, serious entrepreneurs make it a habit of not making excuses and are impatient to those people who do.

Words you’ll never hear from a Serious Entrepreneur:

“Right now, I don’t have enough money.”

“I’m not smart enough.”

“I don’t have the time. I’m too busy.”

“It’ll take too long to build a business, let alone a successful one.”

“There’s too much risk involved. I’m too scared.”

“I’m too old for that.”

They don’t sit back on the loo and wait for the toilet paper. They grab it, or they make it. In the same way, they don’t wait for their dreams to come true. They MAKE it come true.

In funding a new venture, they don’t just wait for the money to come, but they find ingenious ways and use their strengths to finance the project.

And if you think that they’re off burning their millions, think again! Warren Buffett, who is, according to Forbes, the third richest person in the world, lives in the same $31,500 home that he brought four decades ago, in Omaha, Nebraska.

They don’t, contrary to popular opinion, multitaskthey focus on one task until it’s done.

Nor are they perfectionists. They’re the ones who say “Good is good enough.”

And that’s because they have learned that money likes speed.

They know that by the time they’ve perfected their sales letter, website, or ad campaign, their competition will have already capitalized on their idea and left them in the dust.

Basically, they’re more doers, than thinkers.

They aren’t afraid of risksthey take calculated measures to reduce risks.

Dick Costolo, founder of Feedburner.com said, “The key is to just get on the bike, and the key to getting on the bike is to stop thinking about ‘there are a bunch of reasons I might fall off’ and just hop on and peddle the damned thing. You can pick up a map, a tire pump, and better footwear along the way.”

Determined entrepreneurs need no toilet paper.

Why so? Because for sure they have a napkin to spare in one of their pockets with another million dollar project written on the other side.

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