by Kirt Christensen

You’ll capture the attention of your customer when you enter the conversation already taking place inside her head. With Google, you do this, and get more clicks as a result, by using your keywords skillfully in your ad. Bid on more keywords and you can capture the attention of more people – this is one of the most important rules of AdWords management.

The thing that helps you give your clients satisfaction is showing them that you know what they are thinking. Showing them that you know just what kind of day they had today. That is just what it is to join the conversation that is going on inside your client’s head. When you seamlessly enter and communicate using the same words he uses and about the same topics that are important to him, that is when he will listen to you.

From the conversations in their minds, people draw the keywords that are typed in for search. When your ad says just what they are thinking, then you will grab their interest. Therefore when you have your keywords showcased in the headline, body and URL of your ad you are practicing sound advertising strategies.

The more places in your ad that you have keywords showing up, the better your chances of getting the clicks. That means the headline. That might mean the body of the ad. That even means the display URL. If someone types in “German” or “Learn German,” notice how many times they’ll see their keyword in this ad:

Want to Learn German?

5 Crucial Principles You Must Know To Master German, and Fast

www.MasterGermanFaster.com

If managing AdWords effectively means addressing, in a direct way, and with exactness what they are searching for and reflecting that back to them, how can you find out what they are searching for? Where can you find lists of the good and lucrative keywords?

The quickest place to start is with Overture’s Keyword Selector Tool, available for free at http://inventory.overture.com. It gives you an immediate sense of how valuable each of your keywords will be relative to the others.

458,579 learn german

103,157 german shepherd

85,210 german

22,970 german dictionary

16,990 german english dictionary

16,294 german translation

15,992 german shepherd dog

14,409 german translator

13,037 german shepherd puppy

11,646 english german dictionary

10,187 german to english

9,810 german to english translation

9,800 german short hair pointer

Take a quick glance at the above list and you will see where the traffic and money are. It is clear as well that some of those keywords don’t belong on your list.

Without spending a dime it is already clear what your most prominent negative keywords are. Negatives are the keyword you want to specifically keep your ad from showing when someone uses them to search. Just put them in your list beginning with a negative. Such as:

-dog

-puppy

-shepherd

-pointer

-dictionary

-translator

-translation

-hair

-etc.

When someone uses this word for a search, your ads will not show.

If you want to know what the keywords will probably cost you to advertise on them head over to Yahoo Resource Center at www.overture.com, and select the “BidsTool”. Enter your keyword in the search box and you will receive from Overture a list of the prices advertisers pay to sell their products on Yahoo sites. The prices for “learn German” range from 47 cents to a nickel.

Now this isn’t Google we are talking about, it’s Overture. When this article was written, Yahoo was organizing its search pages by bid only. Google on the other had gives preference to those ads that have good click-through rate. The competition and nature of the traffic are different between Google and Overture.

Don’t let this throw you though. Overture’s Bid Tool is quick indicator of the kind of business advertisers are able to generate with their Yahoo clicks. By this example advertisers weren’t willing to pay more than 47 cents per click. When you contrast that with what you see for “home mortgage”, where the top bid on Overture is over 4 dollars, you can see what the business possibilities are for the “learn German” market are or aren’t.

About the Author:
Free 2 Hour DVD Reveals Proven Secrets to Success with Adwords! If you’ve been looking for info on ” adword “, grab this DVD! Kirt Christensen has spent over $214,000 of his own money on Adwords and knows the in’s and out’s of adwords and more.

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