So youve built your website, you know what keywords you want to target (i actually. e. just what words your customers are searching for), and youre prepared to write the copy. Youve recently been told that you should use your keywords frequently so that you can be found in search engine results for those words. But what does frequently mean?

How many times should you use much of your keyword? This example helps answer that question.

Some background on Key phrase Density

So that you can understand optimum keyword usage, all of us first need to have some way of measuring keyword regularity. In the Search engine marketing (SEO) world, frequency is in fact referred to as density. Search term density is really a way of measuring how many times the keyword appears on a page expressed as a percentage of the total wordcount of the page. For instance, if your page has 100 words and phrases, as well as your keyword phrase appears {5} times, the density is actually 5%. So when you hear someone say search term density, that’s normally exactly what theyre referring to. (TIP: It is possible to automatically check the key phrase density of your page at http: //www. live-keyword-analysis. com.)

However, there’s another, more technical measure of keyword denseness which considers the writing components in the HTML of the page (my partner and i. e. the particular meta tags: Title, Keywords, Alt Textual content, Description, and Comments). When working with this gauge, you never just count the words your customer sees; additionally you count the words in your meta tag words. For instance, if you have 100 words on your own home page, 10 words in your Title marking, 20 words in your Description label, 70 words in your Alt labels, and 10 words in your Comments indicate, your overall wordcount for the page will be 100 + 10 + something like 20 + 70 + 10 = 210. Likewise, when counting keywords, a person dont just accumulate the amount of times the visitor will see your keyword, you also count the number of times that keyword appears in your meta tags. As an example, if your keyword appears {5} times in your home page replicate, 3 times in the Title tag, {5} times in the Description tag, 30 times in your Alt tags, and twice in your Comments label, your complete keyword count number is {5} + 3 + {5} + 35 + 2 = fortyfive. So with a total wordcount regarding 210 and a keyword count number of 1 out of 3, your keyword density is 45/210 by 100 = 21%. It is argued that way of measuring keyword density is more relevant as the major search engines measure denseness in this manner. (IDEA: You are able to automatically always check the keyword density of your page using this more complex measure from http: //www. gorank. com/analyze. php.)

As you can see, you need to be very aware of which measure youre discussing when youre talking keyword thickness. But allow me to reiterate; mainly when people speak about keyword denseness, theyre talking the easy measure.

What’s the ideal keyword thickness

And now right down to business Just what keyword density (involving either sort) if you’re targeting on your website?

Theres a lot of debate surrounding this problem since the internet search engine companies dont disclose the important points of these algorithms (as that could allow visitors to abuse the device). Instead, people in the SEO world tend to be left to figure it out based on their experience.

A recent article by simply respected SEO and Blog expert, David Hurlbert, (see http: //www. webpronews. com/news/ebusinessnews/wpn-45-20050501KeywordDensitySEOconsiderations. html) suggests that Google views pages with a keyword density in excess of 2% because spam. It absolutely was this informative article which caused me to analyze the key word density regarding my copywriting website.

CASE STUDY

The web site: This example analyzes the website for my advertising copywriting and seo copywriter company, Divine Compose http: //www. divinewrite. com. Intended for my main keyword, my own site is currently on page 1 regarding Google. com (out of approximately 900, 000 serp’s).

Number of pages upon site: During writing, my website contained an overall total of 53 pages.

Primary keyword phrase: copywriter

Common keyword denseness: Using the simple way of measuring keyword density discussed previously mentioned, the average keyword density of my own copywriting website is 1. 9%. Using the complex gauge its give consideration to. 9%.

Search term density variety: Using the simple gauge, my density ranged from 0. 4% to 7. 6%. Using the complex gauge it ranged from 1. 6% to 17. 5%

Some comments on the figures

The actual figures and corresponding ranking detailed in cases like this study may not be directly relevant to every website. Theres a lot I dont find out about the algorithms and there are bound to be other factors at play which i dont learn about.

Pertaining to Wayne Hurlberts post, it could seem that he is referring to keyword denseness as calculated using the simple method discussed above.

The number figures are generally noteworthy because they suggest that you dont have to be paranoid regarding having a few pages with a very high density and some with a very low density.

Conclusion

A straightforward keyword density of 1. 9% can be enough for a first site ranking inside Google. com (assuming you have enough top quality backlinks view http: //www. divinewrite. com/SEOCEO. htm and http: //www. divinewrite. com/seoarticles. htm to find out more).

Happy SEO writing!

Tagged with: