by Kirt Christensen

Now you need to reduce your message to its most relevant points. You may believe you have done that, but have you told your clients why the need to buy from you?

In managing your AdWords, this may well be the most valuable part. This ingredient is the one marketing ingredient that tops all others. With it everything about marketing gets easier. Without this ingredient, we may wander in a fog endlessly.

What is this Ingredient this miraculous Thing? It is simply having a crack answer to this question:

There’s a lot of options out there, but why should I be doing business with you instead of someone else or no one else?

You can ask that same question this way:

What do you uniquely guarantee?

If you can give a potent answer to these two questions, your ad copy will nearly write itself. If you can answer these questions with conviction, clients will get in line to buy from you.

If your business’s mission is pure and uncomplicated, it will be noticed in this time of obscure marketing messages and twisted business messages. Your solution to this situation is your unique selling proposition (USP), a declaration of worth that is so pointed and crisp that misunderstandings are not possible.

Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.

USP, What Is It?

The acronym USP stands for Unique Selling Proposition. It is the thing that sets you apart, the product or service or quality that no one else offers. It is all about your speciality.

With your USP you show off the individuality of your goods, though it doesn’t stop there. It is the core reasoning for the goods you off but for the services that go along with them, why clients need them and the timing of delivery and resolution to any problems that may arise.

Many of the problems advertisers have with Google, does not necessarily result from improper use of the AdWords service, but from an unclear or unoriginal USP. Spell out your USP right from the beginning and everything else will fall into place, from product pricing, to keywords, to ad copy.

About the Author:
Need to optimize or “fix” your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to google adwords consultant, he’s the man!

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