Only Distributing Press Releases Online? You’re Missing Out On..
Though they may be short and simple, press releases are one of the best ways to boost profits and publicity. Press releases are documents released by businesses to the media that explain something about the company or an event that will be taking place soon. The information in a press release can be used by media sources to create a feature story and make the company more visible to the public eye.
Businesses gain credibility when they are commented on by the media. The average person will tend to believe that businesses mentioned by a well known local news source are reliable. Publicity created by such trustworthy sources is great for business and free, too.
Small time local stories can eventually turn into big national news. Your company could be the next big story that newspaper writers and television news producers are competing to find. If you appear on the local news, you will benefit not only from the publicity, but also from the experience you gain interacting with the media and becoming less nervous when you find yourself in such a large, public setting later on.
You can further your chances of getting in the press by asking anyone you are working with on a joint venture to also submit press releases to their own local media. If you happen to have a podcast, ask your guests to submit a press release to their local papers, informing them that they will be a guest on your show.
You may even want to create a press release template and have it available for download from your website. That way, whenever you collaborate with someone on a project, you can simply have them download it, fill in the “blanks,” and send it to their local media.
Once you are featured in your local media, stay in contact with the writer or news anchor that interviewed you. Send them a thank-you card and let them know you appreciated the time they took to speak with you. The next time they are doing a story on a subject that relates to your product or service, they may call upon you as an expert.
Your business becomes better known and more familiar to customers every time you appear in the press, drawing in more customers and projects for your company.
As you become featured in the press, don’t forget to save the clippings or links to online news stories and add them to your website. This will add to your credibility and make you look very professional.
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